A fractional CMO service for ambitious businesses taking the next step.
Why us?
We add senior leadership and insight at your pace.
Tom McHarg at Orter Marketing offers a Fractional CMO service for brands looking to add a consistent senior leadership figure, direction, and clear communicator for the marketing function.
Having worked with publicly listed brands, cooperatives and startups, Tom has a uniquely rounded perspective of the B2B environment, and can draw on those experiences to help your company navigate any challenges and opportunities that lay ahead.
FAQ
Your Fractional CMO questions answered.
What is a fractional CMO?
A Fractional CMO (Chief Marketing Officer) is a senior marketing leader who works with your business part-time, rather than full-time. We set strategy, lead marketing activity, and align your efforts to commercial goals, all without the overhead of a full-time hire.
Why hire a Fractional CMO instead of a marketing agency?
Most agencies focus on execution, not leadership. A Fractional CMO gives youstrategic direction, owns your marketing performance, and can lead internal teams, freelancers, or agencies. We're part of your team, not just a supplier.
What does a Fractional CMO actually do?
Here’s what our Fractional CMO service typically includes: - Building your marketing strategy and roadmap - Managing campaigns, launches, and brand activity - Leading or mentoring your marketing team - Aligning marketing with sales and operations - Reporting on performance and ROI - Representing marketing at board level You get the experience of a senior marketer who’s been there and done it, just in a more flexible way.
Who is this service best for?
Our Fractional CMO service is ideal for: - Startups and scale-ups who need senior input but have budget constraints - Small or solo marketing teams who need leadership and clarity - Founders juggling marketing alongside everything else - Agri-businesses or B2B firms who want to get serious about growth
How much does a Fractional CMO cost?
It depends on the scope, but most of our clients start with 1–2 days per week on a monthly retainer. This gives enough senior input to move the needle, without breaking the budget. We also offer project-based and advisory options. Just ask.
How do we get started?
Simple. Book a free 30-minute discovery call or drop us a line at tom@ortermarketing.com. We’ll listen, ask the right questions, and be honest about whether it’s the right fit.
